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Post by account_disabled on Mar 10, 2024 6:13:15 GMT
Artificial intelligence , bots in particular and augmented reality (see what little toy is Zuckerberg building ?) will be the trend of the new year, technologies to be taken into very high consideration to bring customers closer and keep existing customers". Marina Pitzoi Marina Pitzoi: My social media trend predictions for 2017 "What will be the most important trend in 2017 regarding social media?
I would bet on several, including: Multi-Channel Job Function Email Database Marketing, creating content close to users, paying attention to user-produced content (UGC) and live streaming. Regarding Multi-Channel Marketing : it is the ability of companies to interact and communicate with users on multiple platforms, whether it be social networks such as Instagram and Snapchat or messaging apps such as Facebook Messenger.
User loyalty through social media will be one of the musts. Creating content close to users ( custom content marketing ), in fact, will be essential to develop a message suitable for the target audience. The content will be seen as a form of interaction in order to establish a lasting and continuous relationship over time. Among the trends of 2017, UGC (User Generated Content ) will dominate.
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