Post by nadinenadine on Mar 10, 2024 4:26:17 GMT
Video content is becoming increasingly important for companies, thanks to the diffusion it is having online on social networks such as Facebook, Instagram and Youtube. For brands, this is something that is proving to be increasingly indispensable, to be achieved according to specific methods for each platform. If until a few years ago this meant creating institutional content or TV commercials, today the methods are increasingly diversified and accessible, in formats and contents. In this article we tell you how Video Marketing works in the current era, a trend that has become essential in digital communication. Video Marketing: what it is, how it works, what are the advantages Video Marketing: what it is What does Video Marketing mean in the times of the Digital Revolution? Simply create valuable content that is functional to the entertainment, enjoyment and information of users. Video Marketing allows you to talk about a brand by acting on an emotional level , in order to keep users' attention alive from start to finish, much more than textual content. Video Marketing activity is functional for multiple purposes, starting from the promotion of products or services , up to their explanation and simple relational contact with the customer.
These are short contents, easy to use, immediate and particularly interactive , capable of adapting to the current predilection for mobile navigation from a tablet or mobile phone. Video Marketing is considered the future, but also the present, of Content Marketing . This is because it allows you to create content capable of acting on improving brand awareness and even brand reputation . It therefore represents Loan Phone Number List a method that is simply essential to integrate into the marketing strategy . Some data on Video Marketing To tell you about the opportunities that Video Marketing offers, we have chosen, as food for thought, to offer you some data: According to a survey carried out by Wyzowl , a global leader in the creation of animated explanatory videos, approximately 88% of users are more likely to purchase online after watching a video . The same report also states that for 81% of marketing teams of American companies, videos have had a decisive impact on generating leads.
According to research by HubSpot, 90% of users internationally make decisions after viewing video content. According to 2017 data from the Buffer company, every year the viewing of video content on Instagram increases by 80%. 60% of people prefer watching a video rather than reading a post; videos are shared 12 times more than text content. The success of a social network like TikTok is based on the Video Marketing strategies implemented. It is no coincidence that to keep up with social networks such as Instagram and Facebook, the streaming platforms Netflix, Amazon Prime and Disney+ have expanded the range of their video content. These data confirm how video content is gaining growing importance for all interested companies, both large and small, proving essential to achieve online success. Therefore, it is best not to consider Video Marketing content solely as a mode of entertainment. Rather, they represent an important piece of Content Marketing strategies according to an Inbound Marketing approach .
These are short contents, easy to use, immediate and particularly interactive , capable of adapting to the current predilection for mobile navigation from a tablet or mobile phone. Video Marketing is considered the future, but also the present, of Content Marketing . This is because it allows you to create content capable of acting on improving brand awareness and even brand reputation . It therefore represents Loan Phone Number List a method that is simply essential to integrate into the marketing strategy . Some data on Video Marketing To tell you about the opportunities that Video Marketing offers, we have chosen, as food for thought, to offer you some data: According to a survey carried out by Wyzowl , a global leader in the creation of animated explanatory videos, approximately 88% of users are more likely to purchase online after watching a video . The same report also states that for 81% of marketing teams of American companies, videos have had a decisive impact on generating leads.
According to research by HubSpot, 90% of users internationally make decisions after viewing video content. According to 2017 data from the Buffer company, every year the viewing of video content on Instagram increases by 80%. 60% of people prefer watching a video rather than reading a post; videos are shared 12 times more than text content. The success of a social network like TikTok is based on the Video Marketing strategies implemented. It is no coincidence that to keep up with social networks such as Instagram and Facebook, the streaming platforms Netflix, Amazon Prime and Disney+ have expanded the range of their video content. These data confirm how video content is gaining growing importance for all interested companies, both large and small, proving essential to achieve online success. Therefore, it is best not to consider Video Marketing content solely as a mode of entertainment. Rather, they represent an important piece of Content Marketing strategies according to an Inbound Marketing approach .