Post by akabborakabbor on Feb 13, 2024 6:42:57 GMT
Marketing Mix, also known as marketing mix, is a set of marketing tools used by businesses to achieve marketing focus in the target market. Marketing Mix strategy is often synonymous with the 4Ps: Price (price), Product (product/service), Promotion (trade promotion, promotional policy), and Place (distribution). 2. What are the 4Ps in Marketing? Simply put, what are the 4Ps of Marketing ? The 4Ps are marketing tools used by Marketers to achieve their marketing goals. The 4Ps in Marketing include: 4P strategy map in Marketing. 4P strategy map in Marketing. 2.1 Product This is the synthesis of the company's goods/services or must ensure all elements for product development. To determine what to sell, marketers must understand customer needs for the business's products/services. From there, the more products a company provides that meets customer expectations, the more opportunities a business has to reach them and buy from that business.
Please refer to some current product types: Convenience Goods: Products that people can buy regularly at a low cost and are necessary (cooking oil, fish sauce, cigarettes, etc.) Shopping Goods: Products that users will consider purchasing because they belong to different brands (furniture, clothing, electronic devices, ...) Specialty Goods: Special , luxury items they will only buy a few times (cars, antiques, etc. businesses are Ghana Telemarketing Data providing to the consumer market. A strategy when building a collection picture books,...) Unsought Good: This is a product used when there are special cases (accident insurance, funeral services, fire extinguishers, etc.) 2.2 Price In Marketing strategy, price is a very important component in the Marketing Mix model because it determines revenue, profit and survival of the business. It can be said that besides design, customers also have needs related to the product through quality and price. At the same time, you should refer to your competitors' prices to come up with a reasonable price list, which will definitely attract customers effectively. There are 3 popular pricing strategies today: Market penetration pricing strategy.
Skimming pricing strategy. And neutral pricing strategy. 2.3 Distribution Channel (Place) First, you should determine which sales and communication channels your target customers prefer. From there, adjust and determine the location to have a distribution channel for consumer products in the right area where they have the highest reach. What are the distribution types of the 4p strategy in Marketing? Intensive distribution channels. Exclusive distribution channel only. Selective distribution channels. Franchising. 2.4 Communication (Promotion) Sales support is all activities aimed at conveying product values to customers, creating a good impression of the product/service to easily win user trust. Make them trust your products and buy them. These activities include advertising, public relations, specifically advertising on television, newspapers or placing products in movies, etc.
Please refer to some current product types: Convenience Goods: Products that people can buy regularly at a low cost and are necessary (cooking oil, fish sauce, cigarettes, etc.) Shopping Goods: Products that users will consider purchasing because they belong to different brands (furniture, clothing, electronic devices, ...) Specialty Goods: Special , luxury items they will only buy a few times (cars, antiques, etc. businesses are Ghana Telemarketing Data providing to the consumer market. A strategy when building a collection picture books,...) Unsought Good: This is a product used when there are special cases (accident insurance, funeral services, fire extinguishers, etc.) 2.2 Price In Marketing strategy, price is a very important component in the Marketing Mix model because it determines revenue, profit and survival of the business. It can be said that besides design, customers also have needs related to the product through quality and price. At the same time, you should refer to your competitors' prices to come up with a reasonable price list, which will definitely attract customers effectively. There are 3 popular pricing strategies today: Market penetration pricing strategy.
Skimming pricing strategy. And neutral pricing strategy. 2.3 Distribution Channel (Place) First, you should determine which sales and communication channels your target customers prefer. From there, adjust and determine the location to have a distribution channel for consumer products in the right area where they have the highest reach. What are the distribution types of the 4p strategy in Marketing? Intensive distribution channels. Exclusive distribution channel only. Selective distribution channels. Franchising. 2.4 Communication (Promotion) Sales support is all activities aimed at conveying product values to customers, creating a good impression of the product/service to easily win user trust. Make them trust your products and buy them. These activities include advertising, public relations, specifically advertising on television, newspapers or placing products in movies, etc.